Speaker Profiles


Danny BarrassoAssetAltText

UK & ROI Managing Director, New Look

Danny Barrasso joined the New Look Group in 2012, having lead the Multi-Channel, Digital Marketing and Innovation team before being promoted to Managing Director of UK and Republic of Ireland in June, 2014, where he was responsible for all channels including Retail and E-Commerce. In 2017 Danny took the role of Interim CEO. His previous roles have included Senior Director at Hilton Worldwide, where he was responsible for their E-Commerce business across Europe, Middle East and Africa and after a period in Retail at Thomas Cook Group he headed up all Online Partnerships, responsible for growing strategic online relationships. Danny was appointed to the New Look Board of Directors in December 2015.

Alan Giles


Non-Executive Director, Perpetual Income Trust

Alan Giles is a non-executive director of Rentokil Initial plc, Perpetual Income & Growth Investment Trust and the Competition & Markets Authority. He is also an Honorary Visiting Professor at Cass Business School and an Associate Fellow of Saïd Business School.

He was Chairman of Fat Face from September 2006 until July 2013. Earlier in his career he formed HMV Group as Chief Executive in 1998 as a leveraged buy-out and led the Group through its London Stock Exchange IPO in 2002 before retiring from the Group in 2006 to develop a portfolio of non-executive and teaching roles. From 1993 to 1998 he was Managing Director of Waterstone’s, having joined WH Smith Group in 1982 and being appointed to their board in November 1995. He also served as Operations and Development Director for Do It All and General Manager (Books) for WH Smith Retail.

Dr Jonathan ReynoldsAssetAltText

Deputy Dean & Director of Graduate Studies Academic Director, Oxford Institute of Retail Management

Jonathan is one of the leading academic experts in the study of the retail sector in the UK and internationally. He teaches marketing and retailing on Oxford’s undergraduate, MBA and EMBA programmes, as well as on the Business School’s executive education programmes. He is also Deputy Dean of the Said Business School. Jonathan works closely with Mike to develop the Masters.

Sohail Shaikh

Sohail Shaikh

Managing Director - Asia, Mothercare

Sohail Shaikh is a highly experienced retail leader. Sohail joined Mothercare in 1995 and has progressed through a number of roles within the business, including Group Franchise Development Manager,  Director of International Development, Director of International Retail - Far East and Europe. In 2016 he was appointed Managing Director, Asia to oversee one of the fastest growing areas of the Mothercare business. 

Hilary Shepherd

Sohail Shaikh

Owner, Maureen Cookson

Hilary Shepherd launched Maureen Cookson back in 1980 and has grown the company to be the largest Independent ladies fashion retailer in Lancashire. Specialising in occasion wear, sizes up to 28, weddings and mother of the bride.

Chris Brook-Carter

Sohail Shaikh

Managing Director, Marketing Week

Chris Brook-Carter is Managing Director of Retail Week. Chris has covered the FMCG and retail industries for 15 years in particular covering the food, drinks and clothing sectors. Before joining Retail Week, he was editorial director and publisher of just-food, just-drinks and just-style.

Ulf Johansson

Ulf Johanson

Professor, Lund University Sweden

Ulf Johansson is a professor of marketing at Lund University in Sweden. He currently teaches strategic marketing, which includes market orientation, positioning, trend watching and business models. Ulf is also involved in multiple retail specific research projects. His current studies include how retail companies innovate, complementing his previous research on innovation management, international marketing strategies in retail and how strategies change over time as markets mature. Ulf is also about to begin researching the innovation role of personnel in retail stores and the interaction with central level functions. Through the last 20 years Ulf has worked with many managers and businesses, as well as government institutions and municipalities, on the issues of development.

View previous Masters speaker profiles here.

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