Programme Aims

The aim of the Masters programme is to encourage delegates to look at things differently and to find their own creative solutions to high level strategic issues.

The programme takes delegates beyond the day-to-day issues of running a business. It gives senior managers, directors and business owners the opportunity to consider the broader picture, whilst networking with other senior retailers.

By looking at the threats, which they must protect themselves against and the opportunities they can profit from, the Masters ultimately supports delegates to become more effective business leaders.

Saïd Business School is an international award winning venue for executive development. The unique learning environment provides delegates with full, unprecedented access to respected industry leaders and retail professionals.

Programme Content

  • The structure of the programme encourages delegates to look at things in a different way; to find their own creative solutions to high level strategic issues during the week.
  • Experts are on hand to advise, including respected industry leaders and retail professionals, to whom delegates have full, unprecedented access.
  • By looking at threats and opportunities, which they can profit or protect themselves from, the course ultimately helps senior managers to become more effective.

Learning Outcomes

  • Understand the challenges facing retailers today and in the future, in terms of the economy, consumer, government, media, global expansion, technology and innovation
  • Develop a clear picture of retail trends
  • Deeper insight into the interpretation and evaluation of the performance of a business
  • Explore new thinking in commercial acumen, culture and engaging the team
  • Provides all participants with a wealth of constructive ideas that can be applied to their own businesses

Programme Director & Leader

Mike ParksProgramme Director
Mike Parkes, Senior Partner, Momentum Results LLP

Mike has worked with leaders in the retail sector for over 30 years, assisting them with their business challenges. He is the author of “Business Facilitation, an essential Leadership Skill”, numerous articles and has spoken at many conferences including The Leadership Imperative – Key Differentiator for Business Success (The Commonwealth Institute). He began his career with The Prudential, before moving into management development at Luton International Airport and then progressing to Tesco’s Corporate Management Development Centre. In the late 80’s, Mike moved into consultancy with Development Associates Group (a subsidiary of Deloitte), becoming Chief Executive in 1997.

In 2001, he created Momentum Development Ltd, now Momentum Results LLP and is currently working with Gap, VWG, B&Q and Primark. Other retail clients Mike has previously worked with include: Specsavers, Boots, Marks & Spencer, Dixons, Ralph Lauren and Tesco.

For more information click here

Jonathan ReynoldsProgramme Leader
Dr Jonathan Reynolds, Academic Director, Oxford Institute of Retail Management, Said Business School

Jonathan is one of the leading academic experts in the study of retail in the UK and internationally. He teaches marketing and retailing on Oxford’s undergraduate, MBA and EMBA programmes, as well as on the Business School’s executive education programmes. He is also Deputy Dean of the Said Business School.

Jonathan is a member of the editorial boards of the International Review of Retail, Distribution and Consumer Research and the International Journal of Retail & Distribution Management. He is Editor of the Journal of Targeting, Measurement & Analysis for Marketing and most recently author of E-Business: A Management Perspective, published by Oxford University Press. He regularly features on television, radio and consumer affairs programmes. As Academic Director of the Oxford Institute of Retail Management he is actively involved with Oxford’s commercial clients.

For more information click here.

Delegate Portal



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